Team management, content strategy, scaled solutions

Every team needs a solid foundation and structure to deliver its best work — especially if that team has 2.5 billion monthly active users on its platform.

I defined Play's apps editorial team’s capacity and scope, developed the quarterly intake process, created a user-friendly content library, and led the development of program playbooks and templates to streamline our work.

Now, we spend less time on operational overhead and more time inspiring creative content solutions that are critical to our success.

As projects and stakeholders change, I continue to manage the overarching global apps editorial strategy, mapping it to critical user journeys and business priorities.

I uphold our style guide and content principles to inform regional and local go-to-market managers, product managers, and software engineers on scalable solutions.

I also consult on day-to-day operations for our full-time editors and vendor support teams, and I advocate for our discipline in cross-functional forums.