Content strategy and copywriting, team management

When an app launches on Android, awards season is nigh, or a TikTok trend takes the world by storm, I'm creating content to provide Google Play's point of view.

I conduct research via Google Trends, industry experts, and media outlets daily to lead brainstorms, test apps, curate, write, edit, QA, and publish content quickly and effectively.

And no matter the zeitgeist moment or buzzy topic, I strive to ensure we provide snackable insights to why a user should care — and care now — about what Play has to say about it.